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Branding & Stakeholder Engagement


A Superintendent’s Guide to Messaging, Trust, and Strategic Storytelling
Learn how superintendents can lead K–12 rebranding efforts with clarity and trust through strategic storytelling during times of leadership transition.

Michael Langevin, Ph.D.
May 9, 2025


How to Build a Culture of Storytelling Across Your District
After leaders use the TRUE Framework to build a brand grounded in clarity, consistency, and credibility, a new challenge often emerges:...
Emily Yeaton
May 8, 2025


How to Build a Trusted School Brand Through Clarity, Consistency, & Credibility
School districts often invest significant time and energy into branding, yet what they produce tends to be a new logo, a catchy tagline,...
Emily Yeaton
May 7, 2025


The Power of Narrative: Why School Leaders Must Shape the Story Before Someone Else Does
Discover how school districts can take control of their narrative, strengthen trust, and build culture by making storytelling a core leadership strategy.

Michael Langevin, Ph.D.
May 6, 2025
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